B2B email marketing software helps eCommerce businesses send targeted messages, nurture leads, and build stronger relationships with customers.
Email marketing platforms automate creating and delivering personalized email campaigns, helping businesses communicate effectively while saving time.
In today’s competitive eCommerce market, using the right email marketing tools is essential for improving customer engagement, boosting conversions, and enhancing brand loyalty.
From automated workflows to advanced segmentation tools, these platforms offer everything you need to streamline your marketing efforts.
As a result, many eCommerce businesses question which email marketing software is best, what features they should look for, and how these tools can maximize their return on investment.
In this guide, we will explore the 7 best B2B email marketing software options for eCommerce businesses.
1. HubSpot – All-in-One Email Marketing for eCommerce Growth
HubSpot’s email marketing platform is designed to optimize all aspects of B2B eCommerce communication.
It combines key elements like automation, segmentation, and personalization to enhance how businesses engage with potential leads and current customers.
This tool not only supports email campaign management but integrates customer data, creating a seamless experience across marketing, sales, and customer service functions.
Research into B2B email marketing shows that automation significantly improves b2b lead generation and customer engagement.
HubSpot’s automated workflows help businesses streamline communication, segment their audience for personalized campaigns, and boost retention rates through timely, relevant messaging.
Additionally, its analytics feature enables businesses to track performance, measure conversion rates, and continuously optimize their strategy.
A study by Litmus found that businesses using automation in their email marketing saw a 77% increase in ROI.
For B2B eCommerce, HubSpot’s automation capabilities, combined with advanced reporting and segmentation tools, ensure high-performance email campaigns, driving both lead generation and long-term growth.
What are the features of HubSpot email marketing software?
Drag-and-Drop Editor: Easily create professional-looking emails with a simple drag-and-drop interface.
Personalization: Customize emails with personalized subject lines, recipient names, and content based on user behavior.
Automation: Set up automated email sequences for nurturing leads and engaging customers based on triggers and workflows.
A/B Testing: Test different versions of emails to optimize open rates, click-throughs, and conversions.
Segmentation: Segment your audience based on demographics, behavior, or other criteria for targeted email campaigns.
Analytics and Reporting: Track email performance with metrics like open rates, click-through rates, and engagement data.
CRM Integration: Sync seamlessly with HubSpot’s CRM for detailed customer insights and enhanced targeting.
Email Templates: Access pre-built, customizable email templates to create professional emails quickly.
Smart Send Times: Optimize email delivery by automatically sending emails when recipients are most likely to engage.
How much does HubSpot cost?
| Plan | Price | Features |
| Free Plan | $0/month | – Up to 2,000 email sends per month – CRM integration – Basic email templates- Email analytics and reporting |
| Starter (Marketing Hub) | Starting at $20/month | – 1,000 marketing contacts – Email automation – A/B testing – Advanced reporting and analytics |
| Professional | Starting at $800/month | – 2,000 marketing contacts – Advanced segmentation – Custom reporting – Marketing automation and workflows |
| Enterprise | Starting at $3,600/month | – 10,000+ marketing contacts – Custom objects – Advanced email customization – Predictive lead scoring |
Note: Pricing for Starter, Professional, and Enterprise plans can vary based on the number of marketing contacts, with additional charges for extra contacts. Each plan includes access to HubSpot’s CRM and other marketing tools.
2. Mailchimp – Simplified Email Marketing and Automation
Mailchimp offers an all-in-one platform designed to help eCommerce businesses manage their B2B email marketing.
Its core features include email automation, segmentation, and easy-to-use templates, helping you reach the right audience with minimal effort.
By combining automation with advanced segmentation, you can deliver personalized messages that resonate with your customers based on their behaviors, preferences, and purchase history.
Mailchimp’s reporting tools also provide insights into campaign performance, helping you understand what works and where improvements are needed.
With features that integrate with your eCommerce store, Mailchimp empowers you to streamline communication, boost engagement, and ultimately drive sales for your business.
What are the features of Mailchimp email marketing software?
Drag-and-Drop Builder: You can easily design your emails using a simple drag-and-drop editor.
Pre-built Templates: Choose from a variety of email templates to get started quickly.
Personalization: Customize your emails by adding the recipient’s name or other details for a personal touch.
Automation: Set up automated email sequences to send messages at the right time, like welcome emails or follow-ups.
A/B Testing: Test different subject lines or content to see which performs better and improves your campaigns.
Audience Segmentation: Break your contacts into groups so you can send more targeted, relevant emails.
Analytics: You can track the performance of your emails with easy-to-read reports showing open rates, click rates, and more.
CRM Integration: Connect with your customer data for better targeting and email personalization.
How much is Mailchimp’s pricing?
| Plan | Price | Features |
| Free Plan | $0/month | – Up to 500 contacts – 1,000 email sends per month – Basic email templates – Audience segmentation – Basic reports |
| Essentials Plan | Starting at $13/month | – Up to 500 contacts – 5,000 email sends per month – Email templates – A/B testing – 24/7 email and chat support |
| Standard Plan | Starting at $20/month | – Up to 500 contacts – 6,000 email sends per month – Enhanced automation – Custom templates – Send time optimization |
| Premium Plan | Starting at $350/month | – Over 10,000 contacts – Unlimited email sends – Advanced segmentation – Comparative reports – Multivariate testing |
Note: Pricing increases as the number of contacts grows. Each plan includes access to Mailchimp’s email marketing and automation tools.
3. Klaviyo – Data-Driven Email Marketing for Personalized Campaigns
Klaviyo is a powerful email marketing platform built to optimize personalized communication through data-driven insights.
It offers an all-in-one solution that integrates seamlessly with eCommerce systems, capturing customer behavior and transactional data to drive targeted messaging.
Klaviyo not only focuses on the segmentation of audiences but also uses AI-driven automation to send the right emails at the right time.
Through dynamic data tracking, Klaviyo helps you personalize campaigns that increase customer engagement and retention.
Whether you’re nurturing leads or driving post-purchase communications, its robust reporting ensures you can measure campaign success and refine strategies to improve conversions.
What are the features of Klaviyo email marketing software?
Drag-and-Drop Email Builder: You can design your emails easily by dragging and dropping different elements.
Pre-built Templates: Start quickly with ready-made templates that you can customize to fit your brand.
Segmentation: Break down your audience into groups based on their behavior or data, so you can send more relevant emails.
Personalization: Tailor emails with personalized content, like using your customer’s name or recommending products they might like.
Automation: Set up automatic email flows like welcome series, abandoned cart reminders, or post-purchase follow-ups.
A/B Testing: Test different subject lines, content, or send times to see what works best for your audience.
Analytics: Track open rates, click rates, and conversions to understand how your emails are performing.
Integrations: Connect with your eCommerce platform (like Shopify or WooCommerce) for better targeting and automation.
Dynamic Content: Automatically show different content to different people based on their actions or data.
SMS Integration: You can combine email and SMS marketing for a more complete customer engagement strategy.
Klaviyo Pricing:
| Plan | Price | Features |
| Free Plan | $0/month | – Up to 500 contacts – 500 email sends per month – Email & SMS campaigns – Segmentation – Basic reports |
| Email Plan | Starting at $20/month | – Up to 500 contacts – Unlimited email sends – Advanced segmentation – A/B testing – Custom reporting |
| Email & SMS Plan | Varies based on usage | – Includes all Email Plan features – Pay-as-you-go for SMS – Combined email and SMS automation and analytics |
Note: Pricing increases as the number of contacts grows, and SMS costs are charged based on usage. Klaviyo offers scalable plans with advanced features that grow with your business needs.
4. ActiveCampaign – Email Marketing with Smart Automation
ActiveCampaign is an all-in-one email marketing tool that focuses on automation, making it perfect for eCommerce businesses that need to manage multiple client touchpoints effectively.
From a marketing perspective, it excels in automating workflows, helping you create personalized email journeys based on user behavior.
It integrates automation with advanced segmentation, personalization, and reporting, ensuring that every message reaches the right person at the right time.
Substantial research on email marketing shows that automation and personalization can significantly boost lead engagement and retention.
ActiveCampaign’s smart automation system helps you segment your audience based on their actions, interests, or purchasing behavior, which means higher chances of conversion and reduced manual effort on your part.
The software also supports multichannel automation, allowing you to seamlessly integrate emails with SMS, social media, or site messaging to maintain consistent communication.
Given the dynamic nature of B2B eCommerce, using ActiveCampaign helps you stay agile, maintain customer relationships, and ultimately enhance your lead generation and sales efforts.
ActiveCampaign Features:
Email Automation: You can create automated email workflows to nurture leads, send follow-ups, and more without manual effort.
Drag-and-Drop Email Builder: Design your emails easily using the drag-and-drop builder to make them look professional.
Personalization: Add your recipient’s name or other personal details to make your emails more relevant and engaging.
Segmentation: Group your audience based on behavior, location, or other criteria, so you send the right message to the right people.
A/B Testing: Test different subject lines or email content to find what works best and improve your results.
Dynamic Content: Customize parts of your email based on each person’s data to make your messages more targeted.
Advanced Reporting: Track the performance of your emails with detailed reports, including open rates, click rates, and engagement.
CRM Integration: Connect with the CRM to track customer interactions and improve personalization.
Email Templates: Use pre-built templates to quickly create polished emails.
ActiveCampaign Email Marketing Pricing:
| Plan | Price | Features |
| Lite | Starting at $29/month | – Up to 1,000 contacts – Email marketing automation – Unlimited email sending – Segmentation – Basic reporting |
| Plus | Starting at $49/month | – Up to 1,000 contacts – Everything in Lite – CRM with sales automation – SMS marketing – Landing pages |
| Professional | Starting at $149/month | – Up to 1,000 contacts – Everything in Plus – Site messaging – Predictive sending – Split automation testing |
| Enterprise | Custom pricing | – Custom contact limits – Everything in Professional – Custom reporting – Dedicated support – Custom mail server |
Note: Pricing increases as the number of contacts grows. Each plan includes advanced email marketing and automation tools.
5. Drip – Email Marketing Built for eCommerce Personalization
Drip is a powerful email marketing platform specifically designed to boost your eCommerce efforts. It focuses on delivering personalized experiences, targeting B2B customers based on their behavior, preferences, and purchase history.
Drip goes beyond basic email blasts by providing automated workflows, real-time segmentation, and detailed reporting, allowing you to create relevant, timely emails that engage your audience.
When you use Drip, you’re not just sending emails; you’re crafting a customized experience for every lead. This level of personalization enhances customer engagement, increases conversions, and drives more sales.
Drip’s automation ensures that even complex email campaigns can run smoothly with minimal effort from your team.
With its user-friendly interface, Drip makes it easy to set up advanced segmentation rules, automate your email sequences, and track results in real-time.
You can analyze data, tweak your campaigns, and continually improve your B2B communication, helping you achieve measurable results.
For eCommerce businesses, Drip offers the perfect balance between automation, personalization, and data-driven decisions, making it a top choice for B2B email marketing.
Drip email marketing tools features:
Visual Email Builder: You can design your emails easily using a visual drag-and-drop editor, even without coding skills.
Email Automation: Set up automated workflows to send emails based on customer actions, like purchases or sign-ups.
Personalization: Tailor your emails by adding personal details like names, past purchases, or behaviors for a more customized experience.
Segmentation: Group your contacts into specific lists based on behavior, interests, or demographics for better targeting.
Pre-built Templates: Use ready-made templates to create professional-looking emails quickly.
A/B Testing: Test different versions of your emails to find out what works best and improve your campaign’s performance.
Advanced Reporting: You can track key metrics like open rates, clicks, and sales, helping you understand how well your emails are doing.
Ecommerce CRM Integration: Connect Drip with your eCommerce platform to track customer data and enhance personalization.
Behavior-Based Trigger Emails: Automatically send emails when customers take specific actions, like abandoning a cart or visiting a product page.
Multi-Channel Marketing: Reach your audience through emails, SMS, and social media for a more comprehensive marketing strategy.
Drip Email Marketing Pricing:
| Plan | Price | Features |
| Basic Plan | Starting at $39/month | – Up to 2,500 contacts – Unlimited email sends – Email automation – Segmentation – Personalization |
| Custom Pricing | Based on the contact count | – For over 2,500 contacts – Everything in Basic – Advanced reporting – Behavior-based triggers – Multichannel support (email, SMS, and social media) |
Note: Pricing increases as the number of contacts grows. Drip offers scalable pricing depending on the size of your email list and access to all features regardless of plan size.
6. GetResponse – Easy-to-Use Email Marketing and Automation
GetResponse is an all-in-one email marketing platform designed for both beginners and experts in B2B eCommerce. It simplifies the process of creating, automating, and tracking email campaigns.
From a technical standpoint, GetResponse empowers you to automate entire customer journeys, ensuring that each email feels personal and timely.
Its segmentation tools allow you to target specific groups, boosting engagement and conversion rates.
Additionally, GetResponse provides detailed analytics and reporting, enabling you to measure campaign performance in real-time.
Automating follow-ups, re-engagement, and lead nurturing through GetResponse helps increase efficiency, save time, and improve customer retention for any eCommerce business.
GetResponse features:
Drag-and-Drop Email Builder: You can easily design beautiful emails using the drag-and-drop editor, even without coding.
Email Templates: Choose from a variety of pre-designed templates to quickly create professional emails.
Email Automation: Set up automated workflows to send emails based on customer actions like sign-ups or purchases.
Personalization: Customize your emails with personalized details, like your recipient’s name, to make messages more relevant.
Segmentation: Group your audience into specific lists based on their behavior, interests, or other criteria for more targeted emails.
A/B Testing: Test different subject lines or content to see which one performs better, helping you optimize your emails.
Analytics and Reporting: You can track the performance of your emails with reports that show open rates, clicks, and other engagement metrics.
CRM Integration: Connect with your CRM to get better insights into your contacts and improve personalization.
Send Time Optimization: Automatically send emails at the best times when your recipients are most likely to engage.
Transactional Emails: You can also send automatic order confirmations, receipts, or password resets to keep your customers informed.
GetResponse Email Marketing Pricing:
| Plan | Price | Features |
| Free Plan | $0/month | – Up to 500 contacts – Unlimited newsletters – 1 landing page – Website builder – Email templates |
| Email Marketing Plan | Starting at $19/month | – Up to 1,000 contacts – Unlimited email sends – Email automation – Basic segmentation – A/B testing |
| Marketing Automation Plan | Starting at $59/month | – Up to 1,000 contacts – Advanced automation workflows – Event-based triggers – Webinars (up to 100 attendee |
| Ecommerce Marketing Plan | Starting at $119/month | – Up to 1,000 contacts – Everything in Marketing Automation – Abandoned cart recovery – Product recommendations |
| Max Plan | Custom pricing | – Unlimited contacts – Transactional emails – Dedicated support – Custom automation – Advanced reporting |
Note: Pricing increases based on the number of contacts. Each plan includes varying levels of email marketing, automation, and CRM features to meet your business needs.
7.Omnisend – Omnichannel B2B Email Marketing for eCommerce
Omnisend is a comprehensive B2B email marketing tool, designed specifically for eCommerce businesses.
It offers an omnichannel approach, allowing you to seamlessly connect with customers across multiple platforms—email, SMS, and even social media.
This integration enhances communication and ensures consistent engagement with your audience.
The platform supports advanced automation features that streamline your marketing efforts, from sending personalized messages to segmenting leads.
This means you can nurture relationships with both potential and existing customers without constant manual intervention.
Omnisend also provides detailed reporting and analytics, helping you track the success of your campaigns in real-time.
You can easily measure performance, tweak strategies, and optimize future campaigns based on data insights.
With its user-friendly interface and robust capabilities, Omnisend empowers you to increase customer engagement and drive more sales.
Omnisend features:
Drag-and-Drop Editor: You can easily create eye-catching emails using a simple drag-and-drop editor.
Email Automation: Set up automated workflows to send emails based on actions like sign-ups, purchases, or abandoned carts.
Personalization: Add personal touches to your emails, like customer names or product recommendations, to increase engagement.
Segmentation: Group your contacts based on behavior, interests, or purchase history, so you can send more targeted emails.
Pre-Built Templates: Use ready-made email templates to quickly design professional-looking campaigns.
A/B Testing: Test different email elements, such as subject lines or content, to see what works best.
Advanced Reporting: You can track your email performance with reports on open rates, click-throughs, and sales conversions.
SMS and Email Integration: Send email and SMS campaigns together for a multi-channel marketing approach.
Product Recommendations: Automatically recommend products based on a customer’s past purchases to boost sales.
Push Notifications: In addition to emails, you can send push notifications to keep your audience engaged across channels.
Omnisend Email Marketing Pricing:
| Plan | Price | Features |
| Free Plan | $0/month | – Up to 250 contacts – 500 email sends per month – Email automation – Pre-built templates – A/B testing |
| Standard Plan | Starting at $16/month | – Up to 500 contacts – 6,000 email sends per month – Email & SMS campaigns – Advanced automation – Product recommendations |
| Pro Plan | Starting at $59/month | – Up to 500 contacts – Unlimited email sends – SMS & push notifications – Advanced reporting – Priority support |
| Enterprise Plan | Custom pricing | – Unlimited contacts – Unlimited email & SMS sends – Dedicated account manager – Custom features – Advanced segmentation |
Note: Pricing scales with the number of contacts. All plans include access to Omnisend’s email marketing and automation tools, with the higher plans offering more advanced features and support.
How to Choose the Best B2B Email Marketing Software?
To choose the best B2B email marketing software, start by identifying your business needs. Look for features like automation, segmentation, and personalization to streamline communication with your clients.
Consider platforms that offer detailed reporting and analytics to track performance. Pricing is also key—compare costs with the value of features provided.
Lastly, ensure the software integrates well with your existing b2b ecommerce website, and tools and supports your marketing goals, whether it’s lead generation, customer engagement, or retention.
What Are the Key Features to Look for in B2B Email Marketing Tools?
When choosing B2B email marketing tools, key features to look for include automation to save time, segmentation to target specific audiences, and personalization for tailored messaging.
Analytics and reporting are important to track campaign performance and make data-driven decisions.
Look for integration with your CRM and other tools to streamline workflows.
Lastly, ensure the platform supports A/B testing, so you can optimize email content for better results.
How to Maximize ROI Using B2B Email Marketing Software?
To maximize ROI using B2B email marketing software, focus on segmenting your audience to send targeted, relevant content.
Use automation to nurture leads and save time. Personalize your emails with dynamic content to improve engagement.
Regularly analyze campaign performance through the software’s reporting tools and adjust strategies based on what works best.
A/B test subject lines and email designs to increase open and click-through rates.
Conclusion
In conclusion, choosing the right B2B email marketing software for your eCommerce business comes down to finding a tool that fits your needs. Look for features like automation, segmentation, and personalization to streamline your campaigns and boost engagement.
The right platform will help you save time, drive sales, and keep your customers coming back. By comparing options based on features, pricing, and ease of use, you can pick the best tool to maximize your marketing success.
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