HomeEcommerce Glossary ABCEILMPRSTUVWAA/b TestingAverage Order Value (aov)Abandonment RateBBanner AdBrand AwarenessCCustomer Lifetime Value (clv)Content MarketingConversion FunnelCoupon CodeCustomer JourneyChurn RateCustomer RetentionCustomer Relationship Management (crm)Conversion Rate Optimization (cro)Cdn (content Delivery Network)Cross SellingCustomer Acquisition Cost (cac)EEmail MarketingIInfluencer MarketingInventory ManagementLLoyalty ProgramMMobile MarketingMarketing AutomationMinimum Order Quantity (moq)Minimum Advertised Price (map)PPre-orderPop-upPersonalizationPublic Relations (pr)Paid Search AdvertisingProduct Lifecycle Management (plm)Product Information Management (pim)RReturn On Investment (roi)RemarketingRetargeting AdsReferral MarketingSSales FunnelStock Keeping Unit (sku)TTargeted AdvertisingUUpsellingVVariant MatrixWWholesale Price
